How to Organize Your Website
Content and how you display it on your site is vital to a customer’s successful experience. We know the task is daunting, after all, you just want to tout your services or sell your widget. However, when it comes to organizing your website content there are a few standards that customers expect to see. We call these out-of-the-box pages.
- Home. This is pretty self-explanatory. It is the first page your visitor receives when they go to your domain. This page should not only give a strong sense of who you are and what you offer, but give extra attention to what you want your visitors to do next.
- About Us. This page contains information about the company or individual for the website. It is important to craft this information appropriately. If you are running a business, talk about the business values, beliefs, history etc. The more you divulge your character, the more trust a visitor will have in doing business with you.
- Contact Us. Regardless of whether you add your location and contact information to the footer or not, most visitors will always look for the contact page to get information such as telephone number and address. While it is good practice to have this information readily available for the customers throughout the site, offer them one handy place to find it all.
- Terms & Conditions. This page can contain return and refund policies as well as other general guidelines for doing business with you.
- Products / Services. These pages are typically for your offerings.
- Blog. Blogs are useful for adding relevant content for your customers and can help your SEO if done properly. If you are not going to write to the blog on a regular basis, you may want to think about if you should include it at all.
- Locations. If you have multiple brick and mortar stores, a locations section is a must. This can also be accomplished through the main navigation that drops the customer directly into a store landing page unless you are looking to have store location functionality.
If you have your site architecture thought out or if you are more of a visual creator, check out this tool for creating your sitemap.