Tarragon Still Works
September 10, 2018
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” – Lindon Leader
We love this quote because it captures the spirit of what we strive to do for our clients every day, and it’s one of the main reasons we recently dropped “Works” from our name and rebranded ourselves. Our new brand embodies our core values of simplicity, clarity, and growth.
It’s not that Tarragon doesn’t work; it does, and it works hard. But when we focus on which effort most benefits our clients and potential clients, brand clarity emerges as the (pun intended) clear winner. We improve how they look and what they say while identifying the best tools and technology to help them grow.
Technology is an important part of our DNA – and now it’s on equal footing with our ability to message, design, visualize and brand. Many organizations come to us looking for a single service, only to realize after deep discovery that they need a mix–if not all–of our services, so we’re now leading with a more holistic approach to the brand itself.
As a branding agency, we work hard to push perceptions and possibilities. We are in the business of transformation and believe in the power of discovery. Where questions lead to insights and insights lead to actions. Actions that lead to new possibilities.
We believe that to transform anything, you have to question everything.